- Toast
- Branding
- Advertising
- Digital
- Production
- Digital Marketing
- Graphic Design
- Strategy
- Packaging
- 3D & Motion Design
Australians are desperate for a tan. They’ll do whatever it takes to get one.
To stop Aussies baking in the sun or a bed for hours, the team behind Toast brought to market an ultra-fast tanning mousse that delivers superior results in less wear time.
We built a brand that breaks rules, is packed with personality and asks the audience to Toast, not roast — and cheat on their tan today.
The Australian fake tan market has long seen the same tropes, styles and concepts all targeting a female-only audience. With toast, we intentionally left that behind. We leant into the idea of being able to achieve the super-natural tan of your dreams, using characters like a tan-longing vampire and a water-drenched merman cheekily paired with ‘the tan of your dreams’ language.
A tan mousse oozing in nostalgia, not nasties.
With a logo that’s equal parts toast and tanning mitt, a palette nostalgic to Baywatch and punchy wordplay, we were able to craft an inclusive, irreverent and culturally-relevant challenger brand that’s made an impact.
Get the super-natural tan of your dreams.