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The Square at Woodville West

Located approximately 12 kilometres west of Adelaide, The Square is a 13-hectare redevelopment site in the heart of Woodville West, a suburb undergoing significant revitalisation.

We’ve been engaged by Renewal SA to manage the project’s marketing requirements to drive awareness and sales.

  • In this case study
  • Advertising
  • Brand Identity
  • Graphic Design
  • Digital
  • Film + Photography
  • Digital Marketing
  • Print

A considered brand for a multi-year engagement.

Identifying a disconnect between the The Square at Woodville West’s brand identity and its intended market positioning, we undertook a refresh project to simplify, modernise and better engage the project’s target market. Through this process, we developed the brand tagline: “Everything’s within reach. The beach, the city — even the price.”

Since our engagement, there’s been a dramatic increase in project awareness and market interest with all Stage 2 land now completely sold and significant interest in future releases.