We were engaged by the South Australian Government's Department of the Premier and Cabinet to design “Strong Voices”, a brand identity and 120-page publication outlining major reform proposed for disability services within South Australia.
We worked closely with the South Australian Government's Department of the Premier and Cabinet to develop a name for the project to reflect the findings of a comprehensive two-year study. The major reform contained within the study proposed a transformational shift of power from government to individuals with disabilities—effectively giving affected individuals "strong voices" on how funding should be allocated.
Due to the sensitive nature of the publication, the decision was made by the client not to use photography throughout the book. Without this key input, we drew from the “Strong Voices” brand identity, repurposing the speech bubble graphic device for graphs and pull-out quotes throughout the publication. We also used modern, minimalistic design and made use of the vibrant metallic silver and purple colour palette to keep internal pages varied, engaging and easy to read.
The project was delivered to an extremely short time line, culminating in the launch of the brand identity and publication by then South Australian Premier, the Hon Mike Rann MP.
In follow up to the publication, we were engaged to implement the “Strong Voices” brand identity to a range of other marketing material, including PowerPoint templates, pull up banners and promotional merchandise.