Statewide Super's brand campaign in full bloom.
- In this case study
- 3D + Motion
- Film + Photography
Differentiating Statewide Super as a local.
There are about 500 super funds in Australia, and almost every one promotes low fees and strong performance.
While it was clear from research that this is important to everyday Australians, it’s difficult to differentiate on this alone — particularly when competing against much larger funds. For this reason, marketing leading funds found other ways to differentiate: such as by size, industry specialisation, or values based investment mandates.
What state is your super in?
As South Australia's only industry super fund, we're encouraged consumers to ask themselves: "What state is your super in?"