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St Vincent de Paul Society

You’ve given so much, now, let us refill your cup. Dedicating yourself to the service of others can be difficult. Even more so, when you cannot see the difference your generosity is making.

That’s why today we are reaching out to you to thank you for your continued support, and to show you just how powerful your contribution has been to the many Australians currently facing hardship. It’ll take a few minutes, so: put the kettle on, make yourself a tea, and allow us to “Refill Your Cup” with some stories of our success in 2015.

The St Vincent de Paul Society of Australia consists of over 40,000 Australian members and volunteers who work tirelessly to assist people in need.

Each year, they offer a “hand up” to thousands of disadvantaged men, women and children suffering from social exclusion, poverty and homelessness, helping to restore their hope and to take control of their lives.

We were engaged by the charity to design their 2015 South Australia Annual Report. Since this report serves primarily to remind donors of the charity’s powerful work, and encourage their continued support, we based the publication around the theme of “Refill Your Cup”. A biblical concept in line with the religious values of the charity, this theme also serves as an allusion to the iconic St Vincent de Paul Society logo, which depicts three hands clasping a cup.

The annual report features a range of information, from letters to stories, statistics and diagrams — all employing a light, simple design style which further communicates the report’s message of hope and positivity. The report’s design style places the greatest emphasis on legibility and ease-of-use, utilising typography and generous negative space to steadily guide the reader through a wealth of information.

In keeping with the report’s “Refill Your Cup” theme, a series of photographs of coffee cups were photographed and given a warm, nostalgic, treatment in post-production. A group shot of ten different cups then served as the report’s contents page, with each cup representing and serving as an easily identified place marker for each of the report’s ten sections.