---
title: Radiology SA
date: 2022-04-11T04:28:00+09:30
author: Simple
canonical_url: "https://www.simple.com.au/work/radiology-sa"
section: Case Studies
---
![](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272067.8276810266%27%20style%3D%27background%3Atransparent%27%2F%3E)

 

# Radiology SA

 
We were engaged to design and develop an industry-leading responsive website to reflect the organisation's position at their industry's forefront.

 

 

    ![](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20style%3D%27background%3Atransparent%27%2F%3E)

 

 

 

 

   

 

  

 

The project's design was steered by a strategic review identifying that most visitors access the website from a mobile device and that most visitors to the website are seeking to either book an appointment or locate a clinic. Responding to this, the website was designed around a strong call-to-action on the homepage and custom-developed functionality allowing visitors to locate their closest clinic simply by entering a postcode.

Designed and developed following responsive principles, the website delivers an optimised viewing experience across desktop, tablet and mobile devices – going as far as utilising a mobile device's GPS to automatically highlight a visitor's closest clinics.