After twenty-five years in business and following a decade of strong growth, Palumbo has matured from a small, residentially-focused builder into a large developer and construction business poised to undertake a series of projects that will change Adelaide’s skyline.
We were engaged to refresh Palumbo’s brand identity and marketing strategy to reflect their leading position in the marketplace.
After twenty-five years in business and following a decade of strong growth, Palumbo has matured from a small, residentially-focused builder into a large developer and construction business poised to undertake a series of projects that will change Adelaide’s skyline. We were engaged to refresh Palumbo’s brand identity and marketing strategy to reflect their leading position in the marketplace.
As a multi-generational family business with a long-standing client list and reputation, it was important to maintain a sense of continuity in addition to sense of rejuvenation. Taking Palumbo’s existing brand identity — a three-dimensional, overly-complicated product of its time —and boiling it down to its core components, what remained was a stronger, simpler symbol that maintained an unmistakable link to the organisation’s past. This evolution demonstrates the second life that can be given to a tired brand, without entirely discarding its recognition value.
In addition to the organisation’s refreshed brand identity, we were engaged to design and implement a suite of marketing collateral, including a corporate profile, website and site signage. The website’s design is responsive, allowing for optimised viewing on any given device, and features a content management system allowing for internal staff to easily add and remove project case studies.
In establishing Palumbo’s photographic style, we developed a consistent blue styling derives from the brand identity and has been applied across all marketing touch points, from this photography to print collateral and more, lending a strong sense of cohesion and recognisability.