- Getz Clinical
Getz Clinical develops products to enable healthcare customers to reduce costs, optimise resource utilisation and improve patient outcomes. Getz Clinical is a member of the Getz Group, an international organisation founded in 1871, operating in 31 countries with over 12,000 employees. We were engaged to develop a brand identity and extensive marketing collateral for the organisation.
The clients’ products are utilised throughout the perioperative period — the time period describing the duration of a patient's surgical procedure, generally referring to the three phases of surgery: preoperative, intraoperative and postoperative.
We developed a logo inspired by a clock, its distinct three-quarter shape visually representing the perioperative period and these three phases of surgery, while also taking the form of a “G”. The design of the logo is precise and intricate, reflecting the nature of the organisation’s products and the complex, rigid international healthcare standards they follow. A simpler version has been developed for small-scale use on hardware and other products.
In addition to the organisation’s brand identity, Simple also delivered a series of corporate brochures, promotional materials, stationery, photography, signage and a responsive website.
Throughout these projects, and in the design of the website especially, the amount of information being presented was considerable, and as such, a high importance was placed upon the user-experience, and in the delivering of this information in a way that was clear and intuitive.
Each of these projects were completed with close, direct consultation with the client to meet the complex, industry-specific needs of a health service provider.