Dr Kien Ha is a renowned Ear, Nose and Throat (ENT) specialist and facial plastic surgeon, specialising in rhinoplasty, facelift surgery and other aesthetic procedures of the face and neck.
- In this case study
- Brand Identity
- Film + Photography
Minimalist + boutique
The Dr Ha brand has been developed around a minimalist wordmark, with the four letters of “Dr Ha” arranged into a grid that conveys the same structure and symmetry as exhibited in a classically beautiful face; and moreover, a feeling of competence, cleanliness and precision befitting a leading surgeon.
The wordmark has been paired with a subdued skin-inspired colour, which not only visually alludes to the nature of Dr Ha’s work, but communicates a warm, calming tone, while providing the brand with a fashionably on-trend palette.
A feeling of luxury
Given the exclusivity, expense and immediately intangible nature of Dr Ha’s services, maintaining an undoubtedly premium feel throughout the brand’s marketing collateral was key. Even in the case of basic stationery, this meant not only conveying elegance through each piece’s design, but also through the use of luxurious, tactile paper stocks and production finishes.
In this way, every interaction with Dr Ha’s brand — even as small as receiving an appointment card — demonstrates an attention to detail and commitment to quality.
A curated photographic approach
With Dr Ha’s facial plastics work so highly visual in nature, photography was a critical ingredient to the overarching brand identity. In addition to the before-and-after shots that are a mainstay of the industry, the Dr Ha brand features hero photography, which focuses on the form of the face and effectively sets a level of expectation true to Dr Ha’s exacting standards.
We worked closely with Dr Ha to painstakingly select a model that offered not only the right aesthetic, but the perfect facial structure, befitting his brand.
To maintain the brand’s strikingly minimalist aesthetic, we carefully choreographed all aspects of the photography and art direction, from the shoot’s studio location to the model’s hair, makeup and fashion styling.
We also photographed Dr Ha himself as part of the same shoot, providing him with corporate photography that’s friendly, sophisticated and consistent with the overarching brand.