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City of Charles Sturt

The City of Charles Sturt is home to around 120,000 people in Adelaide’s western suburbs.

Within its borders are people from all corners of the world, and like the city’s explorer namesake, Charles Sturt, these people give up many things from their homeland in search of a better life, but equally they bring so much to it — their culture, food, language, art, knowledge and more.

  • In this case study
  • Brand Identity
  • Film + Photography
  • Advertising
  • Print

We were briefed to deliver an identity that showed the City was made up of people from many countries and demonstrated the love and pride the council felt about the city and its people.

In its truest sense, ‘means the world’ is an expression of love and affection. When used for the City of Charles Sturt, it took on additional meaning —that the community is made up of people from all corners of the globe— and became a powerful tagline from which the brand could unfold.