- Boffo
- Branding
- Digital
- Advertising
- Digital Marketing
- Packaging
Boffo was a new player in an already crowded Adelaide real estate market, though they were made up of a team who had been around the block more than a few times under the L.J Hooker banner.
From day one, Boffo needed to attract attention. We designed an identity that went against industry convention and played on the idea of old meets new.
The ‘ff’ in the wordmark was carefully crafted to reflect a picket fence outside a home, and was complemented by a contemporary and diverse colour palette which flexibly extends across every corner of the implementation.
