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Every project starts with strategy.

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Umm...ergency

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Peter Malinauskas

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SkyCity

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Smiling Start

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Rundle Mall

Every project at Simple starts with strategy, because creating work that works means understanding everything first. 

For brand work, that's positioning, architecture and getting to the heart of what makes you different. For digital, it's knowing your audience, understanding what they need, and building an online presence that delivers it. For advertising, it's finding the human truth that gives a campaign its staying power. Workshops, stakeholder engagement and market research, applied at whatever depth the project calls for.

Our most effective work —across brand, campaign, and digital— shares a common starting point: a clearly defined strategic objective anchored in human insight. Before any creative direction is established, we take the time to understand exactly what success looks like, who we're trying to reach, and what will actually move them. Finding the human truth, the insight that makes an audience feel seen, understood, and compelled to act,  s what separates strategy that looks good on paper from strategy that lets creative work in the real world.

We believe the best work is born from the best thinking. The questions we ask are considered, the briefs we write are specific and the objectives we set are measurable. The creative we craft is always in service of it all.

Every strategic recommendation we make is always anchored in a clear understanding of what we're setting out to achieve. Before we consider how something looks, or what it should say, we establish what it needs to do. It could be shifting a brand's perception, drive leads, increase engagement or support a broader business transformation. In doing so, we're able to give our work direction and ensure the creative layer is built from clarity.

While we have access to a depth of market intelligence and analytical tools, the most valuable source of insight in most projects often comes from our clients, and their stakeholders. Every project —be it brand, campaign or digital— begins with a deep, intentional process of immersion. We work hard to understand our client's history, positioning, peers and competitors, audiences, commercial objectives and much more. We then combine that foundational knowledge with external research to build out strategic foundations that provide the clarity for next steps.

In a world where attention is scarce, competition is relentless and the cost of misdirected effort is higher than ever, strategy isn't a nice to have. It's the foundation everything is built on. Strategy ensures resources are directed with purpose, decisions are made with clarity and every piece of work has a measurable reason to exist. Without it, even the most beautiful creative can miss its mark, waste its budget or actively work against the brand.

Starting with strategy

Our most effective work —across brand, campaign, and digital— shares a common starting point: a clearly defined strategic objective anchored in human insight. Before any creative direction is established, we take the time to understand exactly what success looks like, who we're trying to reach, and what will actually move them. Finding the human truth, the insight that makes an audience feel seen, understood, and compelled to act,  s what separates strategy that looks good on paper from strategy that lets creative work in the real world.

The thinking shapes the work

We believe the best work is born from the best thinking. The questions we ask are considered, the briefs we write are specific and the objectives we set are measurable. The creative we craft is always in service of it all.

Outcome first, always

Every strategic recommendation we make is always anchored in a clear understanding of what we're setting out to achieve. Before we consider how something looks, or what it should say, we establish what it needs to do. It could be shifting a brand's perception, drive leads, increase engagement or support a broader business transformation. In doing so, we're able to give our work direction and ensure the creative layer is built from clarity.

Our best insight is you

While we have access to a depth of market intelligence and analytical tools, the most valuable source of insight in most projects often comes from our clients, and their stakeholders. Every project —be it brand, campaign or digital— begins with a deep, intentional process of immersion. We work hard to understand our client's history, positioning, peers and competitors, audiences, commercial objectives and much more. We then combine that foundational knowledge with external research to build out strategic foundations that provide the clarity for next steps.

Strategy isn't optional

In a world where attention is scarce, competition is relentless and the cost of misdirected effort is higher than ever, strategy isn't a nice to have. It's the foundation everything is built on. Strategy ensures resources are directed with purpose, decisions are made with clarity and every piece of work has a measurable reason to exist. Without it, even the most beautiful creative can miss its mark, waste its budget or actively work against the brand.

Experience our Capabilities

We help brands figure out who they are, what they stand for, and why anyone should care. Then, we build the identity, voice and world that makes people actually believe it.

As brand specialists, we have close to two decades of experience in developing new brands, as well as strategically refreshing and repositioning long established ones.

Read more

The best advertising doesn't feel like advertising. It feels like something worth paying attention to. We build campaigns that do exactly that.

Campaigns that are grounded in genuine human insight, designed to work across every channel and at every scale, and produced in-house from start to finish. Short-term results and long-term brand building, without having to brief six different teams to get there.

Read more

From a site with a single page to a site with a thousand, we design and build digital experiences that are beautiful where it counts, functional where it matters, and made for the people actually using them.

With close to twenty years of delivering for government departments, cultural institutions and clients of every shape and size, there’s very little we haven’t built, and even less we don’t have the in-house capabilities to deliver.

Read more

We’re one of the few agencies with a full production team in-house, and it changes everything about how we work and what we’re able to deliver.

Photography, film and sound aren’t add-ons we build external teams around when a brief demands them. They’re central to how we build brands, produce campaigns and bring digital projects to life, and our in-house team manages it all from end-to end. In turn, we’re able to create work that looks as good in the world as it did in the room.

Read more

We think of digital marketing as traditional advertising with a much sharper set of tools. The principles are the same, but the targeting is more precise, the results are measurable and budgets work much harder.

Our in-house digital marketing specialists put brands in the right place at the right time —whether that's the top of a search result, in a social feed or on a news page— and measure everything along the way. We’re obsessed with results and combine our data-driven thinking and creative abilities to deliver campaigns that don’t just perform in the moment, but build lasting brand value over time.

Read more

From print and packaging to digital, environmental and everything in between, our design capability runs deep. We've applied it to brand identities, publications, signage systems, retail displays, campaign collateral and digital interfaces for clients across almost every sector imaginable.

It’s work that has been recognised at design industry awards every year since our inception in 2007, highlighting the high standard of work we consistently deliver.

Read more

We help brands figure out who they are, what they stand for, and why anyone should care. Then, we build the identity, voice and world that makes people actually believe it.

As brand specialists, we have close to two decades of experience in developing new brands, as well as strategically refreshing and repositioning long established ones.

Read more

The best advertising doesn't feel like advertising. It feels like something worth paying attention to. We build campaigns that do exactly that.

Campaigns that are grounded in genuine human insight, designed to work across every channel and at every scale, and produced in-house from start to finish. Short-term results and long-term brand building, without having to brief six different teams to get there.

Read more

From a site with a single page to a site with a thousand, we design and build digital experiences that are beautiful where it counts, functional where it matters, and made for the people actually using them.

With close to twenty years of delivering for government departments, cultural institutions and clients of every shape and size, there’s very little we haven’t built, and even less we don’t have the in-house capabilities to deliver.

Read more

We’re one of the few agencies with a full production team in-house, and it changes everything about how we work and what we’re able to deliver.

Photography, film and sound aren’t add-ons we build external teams around when a brief demands them. They’re central to how we build brands, produce campaigns and bring digital projects to life, and our in-house team manages it all from end-to end. In turn, we’re able to create work that looks as good in the world as it did in the room.

Read more

We think of digital marketing as traditional advertising with a much sharper set of tools. The principles are the same, but the targeting is more precise, the results are measurable and budgets work much harder.

Our in-house digital marketing specialists put brands in the right place at the right time —whether that's the top of a search result, in a social feed or on a news page— and measure everything along the way. We’re obsessed with results and combine our data-driven thinking and creative abilities to deliver campaigns that don’t just perform in the moment, but build lasting brand value over time.

Read more

From print and packaging to digital, environmental and everything in between, our design capability runs deep. We've applied it to brand identities, publications, signage systems, retail displays, campaign collateral and digital interfaces for clients across almost every sector imaginable.

It’s work that has been recognised at design industry awards every year since our inception in 2007, highlighting the high standard of work we consistently deliver.

Read more