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Brand Identity

Brand identities originated as the hot seared marks burned (or branded) on to freely roaming cattle to distinguish their owner, just as brand identities distinguish organisations, products and places today. While a logo forms the foundation, a brand identity extends to include the colour palette, typography, photographic style, tone of voice and other visual elements that form an overarching design style. A strong brand identity forms the foundation of how an organisation, product or place is perceived and, as such, must reflect an identified underlying brand proposition.

SA Mushrooms

SA Mushrooms

We were engaged by SA Mushrooms to redevelop its brand identity to reflect the organisation's current market positioning and brand proposition after years of growth from a small, family-owned produce farm to a national supplier of mushrooms to major supermarkets, independent greengrocers and produce markets. The brand identity incorporates a hand illustrated, mushroom-filled bucket, representing the traditional, hands on approach of the organisation. More

Palumbo

Palumbo

After twenty-five years in business and a decade of strong growth, Palumbo has matured from a small, residential-focused builder into a large organisation poised to undertake several projects that will change Adelaide’s skyline. We were engaged to refresh Palumbo’s brand identity and marketing strategy to reflect their market leading position. More

Getz Clinical

Getz Clinical

Getz Clinical’s products are primarily utilised throughout the perioperative period – the time period describing the duration of a patient's surgical procedure, generally referring to the three phases of surgery: preoperative, intraoperative and postoperative. We developed a logo inspired by a clock to visually represent the perioperative period and these three phases of surgery, while also taking the form of a “G”. The design of the logo is precise and intricate, reflecting the nature of the organisation’s products and the international healthcare standards they follow.

Kintaro Sushi

Kintaro Sushi

Kintaro Sushi is a new arrival to the extremely competitive sushi train format of restaurants in Adelaide. Sushi’s biggest appeal is with young, design-savvy audiences. Aiming to appeal to this demographic, we developed a strong, memorable and fashionable logo and overarching brand identity. The logo takes the form of a minimalistic fish, derived from an upper-case “K” and inspired by the formation of Japanese alphabet characters. More

Smallprint

Smallprint

Smallprint is a national provider of training resources for education providers to universities, tafes and registered training organisations. With the majority of resources printed in A4 format, we developed a vibrant “S” that looks like an A4 sheet of paper folded into three, reflecting the nature of their products. More

Rudall & Rudall Lawyers

Rudall & Rudall Lawyers

With its origins dating back to 1854, Rudall & Rudall Lawyers is one of the oldest legal firms in South Australia. The firm was founded by John Rudall and his son Samuel, giving birth to the business name Rudall & Rudall. We developed a brand identity incorporating two Rs into a singular icon. Coupled with a golden colour palette, this modernises the firm while embracing its rich heritage. More

Magryn Engineering Consultants

Magryn Engineering Consultants

Magryn is a structural and civil engineering consultancy based in Somerton Park, South Australia, specialising in coastal projects such as the development of marinas and jetties. We developed a brand identity based on an "M" that is inspired by the form of a wave, reflecting the consultancy's area of specialisation. More