From print to packaging, digital and wayfinding, our design capability runs deep. We've applied it to brands, publications, signage systems, retail displays, campaign collateral and digital interfaces for clients across almost every sector imaginable.
It’s work that has been recognised at design industry awards every year since our inception in 2007, highlighting the high standard of work we consistently deliver.
We’ve curated our team to match the full complexity of what a modern brand actually needs. From the earliest strategic conversations through to finalisation and all of the implementation work that follows, our in-house team —comprising specialists in colour, type, layout, illustration, language, photography, film, motion, 3D, digital design and development (and more)— can not only deliver a world-class brand, but extend a brand’s foundation across every surface, channel and moment that comes next.
Every great piece of design starts with a great brand. The logos, colours, typeface selections and design systems don’t exist in isolation, they’re built to be applied, extended and expressed across every surface a brand touches. From naming and building brands for founders at day one, to strategically repositioning the brands of long-established organisations, we bring a strategically-backed, creatively ambitious approach to our work, no matter the brief.
We never use website templates of any kind. There’s no one-size-fits-all when it comes to digital design, and that’s why our digital design specialists start every digital project with a completely blank canvas. Whether it’s a website with one page or one thousand, we work with our clients to strategically plan, wireframe, design and develop websites from the ground up.
Great packaging requires a specific way of thinking. One that holds brand ambition, retail reality and production practicality all at once. Our in-house brand and packaging specialists understand what it takes to command attention —be it on a shelf, in a hand, through a letterbox or on a screen— and obsess over the details that make it happen.
When your printed materials are created with consideration and expertise, they not only look better, they communicate better. From books, brochures, flyers, corporate collateral, posters and everything in between — we have a thorough understanding of how to arrange and present information in a way that will engage your audience, and quickly and intuitively communicate your desired message. Our close relationships with printers mean we’re able to work with you all the way through to the final product, too.
Signage and wayfinding design is where graphic design meets the built environment. Whether guiding people through a hotel, a retail precinct or a public space, effective wayfinding does its job invisibly; moving people with confidence, reduces friction and reinforces the brand of the space it sits in. From initial mapping and design architecture through to final artwork and production liaison, we bring the same level of craft to the spaces people move through as we do to every other brand touchpoint.
An integrated approach
We’ve curated our team to match the full complexity of what a modern brand actually needs. From the earliest strategic conversations through to finalisation and all of the implementation work that follows, our in-house team —comprising specialists in colour, type, layout, illustration, language, photography, film, motion, 3D, digital design and development (and more)— can not only deliver a world-class brand, but extend a brand’s foundation across every surface, channel and moment that comes next.
Brand
Every great piece of design starts with a great brand. The logos, colours, typeface selections and design systems don’t exist in isolation, they’re built to be applied, extended and expressed across every surface a brand touches. From naming and building brands for founders at day one, to strategically repositioning the brands of long-established organisations, we bring a strategically-backed, creatively ambitious approach to our work, no matter the brief.
Digital
We never use website templates of any kind. There’s no one-size-fits-all when it comes to digital design, and that’s why our digital design specialists start every digital project with a completely blank canvas. Whether it’s a website with one page or one thousand, we work with our clients to strategically plan, wireframe, design and develop websites from the ground up.
Packaging
Great packaging requires a specific way of thinking. One that holds brand ambition, retail reality and production practicality all at once. Our in-house brand and packaging specialists understand what it takes to command attention —be it on a shelf, in a hand, through a letterbox or on a screen— and obsess over the details that make it happen.
Print & publication
When your printed materials are created with consideration and expertise, they not only look better, they communicate better. From books, brochures, flyers, corporate collateral, posters and everything in between — we have a thorough understanding of how to arrange and present information in a way that will engage your audience, and quickly and intuitively communicate your desired message. Our close relationships with printers mean we’re able to work with you all the way through to the final product, too.
Signage and wayfinding
Signage and wayfinding design is where graphic design meets the built environment. Whether guiding people through a hotel, a retail precinct or a public space, effective wayfinding does its job invisibly; moving people with confidence, reduces friction and reinforces the brand of the space it sits in. From initial mapping and design architecture through to final artwork and production liaison, we bring the same level of craft to the spaces people move through as we do to every other brand touchpoint.
Experience our Capabilities
We help brands figure out who they are, what they stand for, and why anyone should care. Then, we build the identity, voice and world that makes people actually believe it.
As brand specialists, we have close to two decades of experience in developing new brands, as well as strategically refreshing and repositioning long established ones.
The best advertising doesn't feel like advertising. It feels like something worth paying attention to. We build campaigns that do exactly that.
Campaigns that are grounded in genuine human insight, designed to work across every channel and at every scale, and produced in-house from start to finish. Short-term results and long-term brand building, without having to brief six different teams to get there.
From a site with a single page to a site with a thousand, we design and build digital experiences that are beautiful where it counts, functional where it matters, and made for the people actually using them.
With close to twenty years of delivering for government departments, cultural institutions and clients of every shape and size, there’s very little we haven’t built, and even less we don’t have the in-house capabilities to deliver.
We’re one of the few agencies with a full production team in-house, and it changes everything about how we work and what we’re able to deliver.
Photography, film and sound aren’t add-ons we build external teams around when a brief demands them. They’re central to how we build brands, produce campaigns and bring digital projects to life, and our in-house team manages it all from end-to end. In turn, we’re able to create work that looks as good in the world as it did in the room.
We think of digital marketing as traditional advertising with a much sharper set of tools. The principles are the same, but the targeting is more precise, the results are measurable and budgets work much harder.
Our in-house digital marketing specialists put brands in the right place at the right time —whether that's the top of a search result, in a social feed or on a news page— and measure everything along the way. We’re obsessed with results and combine our data-driven thinking and creative abilities to deliver campaigns that don’t just perform in the moment, but build lasting brand value over time.
Experience our Capabilities
We help brands figure out who they are, what they stand for, and why anyone should care. Then, we build the identity, voice and world that makes people actually believe it.
As brand specialists, we have close to two decades of experience in developing new brands, as well as strategically refreshing and repositioning long established ones.
The best advertising doesn't feel like advertising. It feels like something worth paying attention to. We build campaigns that do exactly that.
Campaigns that are grounded in genuine human insight, designed to work across every channel and at every scale, and produced in-house from start to finish. Short-term results and long-term brand building, without having to brief six different teams to get there.
From a site with a single page to a site with a thousand, we design and build digital experiences that are beautiful where it counts, functional where it matters, and made for the people actually using them.
With close to twenty years of delivering for government departments, cultural institutions and clients of every shape and size, there’s very little we haven’t built, and even less we don’t have the in-house capabilities to deliver.
We’re one of the few agencies with a full production team in-house, and it changes everything about how we work and what we’re able to deliver.
Photography, film and sound aren’t add-ons we build external teams around when a brief demands them. They’re central to how we build brands, produce campaigns and bring digital projects to life, and our in-house team manages it all from end-to end. In turn, we’re able to create work that looks as good in the world as it did in the room.
We think of digital marketing as traditional advertising with a much sharper set of tools. The principles are the same, but the targeting is more precise, the results are measurable and budgets work much harder.
Our in-house digital marketing specialists put brands in the right place at the right time —whether that's the top of a search result, in a social feed or on a news page— and measure everything along the way. We’re obsessed with results and combine our data-driven thinking and creative abilities to deliver campaigns that don’t just perform in the moment, but build lasting brand value over time.
Taylor Martin appointed as General Manager
After starting her career in the creative industry with Simple in 2017, Taylor has worked tirelessly and passionately across a variety of roles, including most recently as Studio Manager. A well-known industry figure, she's sat on the Adelaide Advertising & Design Club's Executive committee since 2018, and in 2021 was appointed one of its youngest-ever Presidents, and on the second female ever.
South Australian Tourism Commission appoints Simple to Creative Services Panel
We'll be working closely and collaboratively with the whole South Australian Tourism Commission team, along with some of the state's other leading agencies, to position and promote South Australia on the national and world stage.
Simple picks up not one, but two coveted Effies at the 2025 Effie Awards.
When it comes to advertising, there’s only one thing that really matters: effectiveness.
Last October, David Stocker and Taylor Martin represented Simple (and South Australia) at the Australian Effie Awards, and brought home two shiny trophies for our “Ummm…ergency” campaign for SA Health.
Make no mistake, Gold Effies are hard to win. Only a handful are awarded each year, recognising the country’s most effective advertising through one of the toughest judging processes in our industry.
These awards reflect more than a great client partnership, campaign, and commercial outcome. They reflect our agency’s commitment to doing work that works, whatever that looks like.
Michael Cervelli promoted to Associate Creative Director
Michael’s impact and ability to add value to our work and the people around him has been felt every day for the last decade. From his first day in 2015 as a Design Intern, through to today as Associate Creative Director, Michael has been instrumental in shaping the agency’s direction, and setting the standard both within his craft, and the generosity of his leadership.
Simple appointed as lead agency for the BP Adelaide Grand Final
Simple appointed as the lead agency for the bp Adelaide Grand Final.
It's been a fast start to the year following our appointment as lead agency for the upcoming bp Adelaide Grand Final, the culmination of the Supercars Finals Series to be held in Adelaide this November 27-30.
The multi-year account win builds on Simple's recent work in major events, including record-breaking results with both LIV Golf and Chihuly in the Botanic Garden, and our appointment for the upcoming FIVB Beach Volleyball World Championships.
LIV Golf reappoints Simple to make Adelaide's 2026 event even bigger, better and louder.