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Blog

This blog provides our team the means to reflect on the process of creating, industry trends, or anything else that takes their fancy.

On Brand Evolution

Nov 01, 2016 /

If you were to go home and look through some old photos tonight, you will most likely notice that are not wearing the same outfits you wore ten or twenty years ago.

Shock Value in Advertising

Oct 27, 2016 /

When we hear the word “shock”, we typically think of something unpleasant. Perhaps the overwhelming discomfort that follows a traumatic event, the sensation of being struck by lightning or perhaps even the taste of the most... More

Responsive Web Design and the Importance of Adaptability

Oct 18, 2016 /

You wouldn’t generally attempt to print a restaurant menu on a business card, or a business card the size of a restaurant menu (though, that would make an impression), but that’s precisely the challenge of modern web design.

Timing is Everything

Oct 18, 2016 /

The German word “zeitgeist” translates to “spirit of the time” and refers to the dominant set of ideals, beliefs and actions in any particular period of history. Understanding this concept is central to any form of mass... More

You (Probably) Don’t Need an App

Oct 06, 2016 /

The statistics surrounding apps paint a somewhat bleak picture about their effectiveness. Here’s a few: In any given month, two thirds of smartphone users will download zero apps. On average, over 95% of apps are deleted within 30 days... More

Sometimes Big Problems Need Small Solutions

Sep 26, 2016 / Jon

Dutch bike manufacturer VanMoof had a big problem: their goal to sell 90% of their bikes online by 2020 was being held back by their inability to find a reliable shipping partner. Their solution was genius in its simplicity.

Put Stock in Photography

Jan 19, 2015 / Jon

In the internet age, people often play fast and loose with online imagery and its corresponding copyright law. When using photography on a commercial basis however, you should show greater diligence.

Writing for the Web

Dec 12, 2014 / Nick

Writing web content is unlike writing for any other medium. When viewing content on a screen, people tended to scan and scroll, looking for keywords, and reading in a less linear, more selective fashion.

Why You Shouldn’t Use QR Codes

Dec 06, 2014 / David

QR (short for “quick response”) codes were first introduced in 1994 by the Japanese automotive industry to track vehicles during manufacture. Recently, these distinctive matrix barcodes have started appearing everywhere, including... More

The Trappings of Templated Design

Nov 28, 2014 / Nick

Rather than re-purpose a template, grid, framework or theme, we start with a clean slate. This means our designs can grow out of strategy, and won't be compromised by third-party reliances. Templates are rigid, and operate on a... More